One of the world's most beloved cocktails, the classic Negroni recipe was purportedly invented at Caffè Casoni in Florence, Italy, when Count Camillo Negroni asked for a bolder retelling of the Americano, with gin replacing soda water. With equal parts Campari, gin and sweet vermouth, the ruby-toned cocktail has inspired countless riffs, including variations which substitute gin for bourbon, Scotch etc and the non-alcoholic NOgroni, as well as global initiatives like Negroni Week which is celebrated from 13-19 Sep 2021.